Description

ICO Development platform is one of the most popular method for fundraising to the companies. While they can be highly profitable for both investors and companies, there is a huge amount of risk involved due to their unregulated nature. Despite, the vast majority of ICO’s are scams, but many individual investors are still participating in ICO fundraising. So this paper investigates clearly that why humans having behaviour of investing in ICO’s for finance basis.

Advantage of ICO:

• It is a great way to invest your cryptocurrencies
• It is possible to get rich returns
• High token economic liquidity
• You can invest directly through optimistic

After the inspection of whitepapers, ICO expert opinions and individual investors testimonials, the research found that the over confidence bias and herd behavior, and fear of lacking out bias influences people’s decision to invest. Using the results, this study makes the recommendations to help regulators to limit their influence of behavior finance bias.

The major advantage in which the ICO’s offers to investors is the liquidity. ICO’s offer investors an opportunity to create substantial gains quickly. Almost everyone and anyone can invest in an ICO.

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